We know buttons!
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ButtonWorx™ became official in 2015 but the story started long before then. ButtonWorx creator Ben Jordan started in the telecom repair business back in 1992 fixing desk phones for business phone systems. The #1 problem was... you guessed it... BUTTONS! Some of those phones were over $1000 each back in the 90s and a business could have dozens or even hundreds of them at one or more locations. This was before the internet and we advertised in the back of specialty industry magazines. With a 1 year warranty on repair service, finding a lasting method for repairing buttons was a must. Ben tried everything out there and a few things that weren't. All the paints, coatings, stickers, glues, epoxies etc... that people would coat the old keypad conductive pads, none of it would last. Nothing sticks to rubber especially when you flex and press on it with every push of a button. Conductive coatings would chip and peel off, getting lodged in the circuitry and shorting out the keypad stopping all the buttons from working. SO! If sticking something to the rubber side of the switch wasn't an option, the only thing left is sticking something to the circuit board side instead. That's when Ben started experimenting with membrane keypads. Probably around 1994, too long ago to remember with certainty. For years we made membrane keypads by hand, learning what materials worked and what didn't.
These things have a lot of buttons. The entire keypad board is sealed together with melted plastic tabs. You had to cut off the plastic to remove the board only to find a terrible button design made with conductive paint on hard rubber. The paint wore off fast and stuck between the gold forked button contacts which stopped any and all buttons from working since the phone thought someone was holding down one of them all the time. These phones cost upwards of $400 each new and the buttons failed after a year or two. Ben repaired these phones for 20 years. Every now and then we would get one back that had already been repaired for one reason or another. The keypads however always worked! Repaired with the predecessor of ButtonWorx™.
In early 2021 Ben applied for a trademark for ButtonWorx and after a full year of waiting due to COVID delays, it was made official.